Sports Marketing (BUS 234)

Term: 2025-2026 Spring Semester

Faculty

Jared D. Covington
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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (1/7/2026 - 4/30/2026) Location: BV MAIN 119

Description

Study of sports products and services, traditional and digital marketing strategies, sports consumer research, promotions, sponsorships, and personal branding for athletes.