Principles of Marketing (BUS 333)

Term: 2022-2023 Spring Semester

Faculty

Jared D. CovingtonShow MyInfo popup for Jared D. Covington

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Schedule

Mon-Wed-Fri, 2:30 PM - 3:20 PM (1/18/2023 - 5/11/2023) Location: BV ACD 102

Description

Study of the principles, methods and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Theory and case studies combine to develop an understanding of marketing environments; marketing research; consumer and business markets and buying behavior; product, pricing, promotion, and distribution strategies; the challenges and opportunities of direct and online marketing today, social responsibility, and marketing ethics. Prerequisites: Core I of business major.