Principles of Marketing (BUS 333)

Term: 2023-2024 Fall Semester

Faculty

Jared D. CovingtonShow MyInfo popup for Jared D. Covington

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Schedule

Mon-Wed-Fri, 12:30 PM - 1:20 PM (8/23/2023 - 12/14/2023) Location: BV MAIN 205

Description

Study of the principles, methods and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Theory and case studies combine to develop an understanding of marketing environments; marketing research; consumer and business markets and buying behavior; product, pricing, promotion, and distribution strategies; the challenges and opportunities of direct and online marketing today, social responsibility, and marketing ethics. Prerequisites: Core I of business major.