Persuasion: Sales and Promotion (BUS 432)

Term: 2009-2010 Spring Semester

Faculty

Dr. Susan KelloggShow MyInfo popup for Dr. Susan Kellogg

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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/7/2010 - 4/28/2010) Location: BV MODUL 1
Fri, 8:00 AM - 10:50 AM (4/30/2010 - 4/30/2010) Location: BV MODUL 1

Description

How to persuade or influence others. Includes strategies for changing peoples' minds, feelings, and behaviors, as well as practical techniques for selling products and promoting ideas. Prerequisite: business major core I and II or permission of instructor.