Persuasion: Sales and Promotion (BUS 432)

Term: 2013-2014 Spring Semester

Faculty

Dr. Susan KelloggShow MyInfo popup for Dr. Susan Kellogg

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Schedule

Wed, 6:30 PM - 9:20 PM (1/13/2014 - 5/7/2014) Location: BV DUR 101

Description

How to persuade or influence others. Includes strategies for changing peoples' minds, feelings, and behaviors, as well as practical techniques for selling products and promoting ideas. Prerequisite: business major core I and II or permission of instructor.