Strategic Marketing Management (BUS 433)

Term: 2026-2027 Fall Semester

Faculty

Jared D. CovingtonShow MyInfo popup for Jared D. Covington

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Schedule

Mon-Wed-Fri, 1:30 PM - 2:20 PM (8/26/2026 - 12/15/2026) Location: BV MAIN 119

Description

A strategic perspective for marketing management, in a global environment. Addresses company organization, industry structure, firm's competitiveness, marketing activities and market-entry strategies. Stresses intensive case instruction and requires an extensive market plan for a current or perspective business. Prerequisites: Core I and II of business major except BUS 301.