Consumer Behavior (BUS 434)

Term: 2025-2026 Summer Term 1

Faculty

Bryce S GessellShow MyInfo popup for Bryce S Gessell

Email address is hidden, click here to email

Description

Study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas or experiences to satisfy needs and desires. Emphasis is on lifestyle, situation, and information processing.

Prerequisites: Core I and II of business major except BUS 301.