Principles of Marketing (BUS 333)

Term: 2011-2012 Spring Semester

Faculty

Dr. Susan KelloggShow MyInfo popup for Dr. Susan Kellogg

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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (1/5/2012 - 4/28/2012) Location: BV DUR 108

Description

Study of the principles, methods and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Theory and case studies combine to develop an understanding of marketing environments; marketing research; consumer and business markets and buying behavior; product, pricing, promotion, and distribution strategies; the challenges and opportunities of direct and online marketing today, social responsibility, and marketing ethics. Prerequisites: Core I of business major.