Advertising and Promotion (BUS 431)

Term: 2007-2008 Fall Semester

Faculty

Dr. Susan KelloggShow MyInfo popup for Dr. Susan Kellogg

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Schedule

Mon-Wed, 11:00 AM - 12:15 PM (8/23/2007 - 12/14/2007) Location: BV DUR 101

Description

An in-depth study and application of advertising and its role in market planning. Includes identification of relevant data to analyze the marketing situation, development of market position, marketing and advertising objectives, creative strategy, and media planning. Prerequisites: Core I and II of business major except BUS 301.