Advertising and Promotion (BUS 431)

Term: 2024-2025 Spring Semester

Faculty

Jared D. CovingtonShow MyInfo popup for Jared D. Covington

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Schedule

Mon-Wed, 11:00 AM - 12:15 PM (1/15/2025 - 5/8/2025) Location: BV MAIN 119

Description

An in-depth study and application of advertising and its role in market planning. Includes identification of relevant data to analyze the marketing situation, development of market position, marketing and advertising objectives, creative strategy, and media planning. Prerequisites: Core I and II of business major except BUS 301.