Consumer Behavior (BUS 434)

Term: 2018-2019 Fall Semester

Faculty

Rolf David Dixon JrShow MyInfo popup for Rolf David Dixon Jr

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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (8/27/2018 - 12/14/2018) Location: BV DUR 209

Description

Study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas or experiences to satisfy needs and desires. Emphasis is on lifestyle, situation, and information processing.

Prerequisites: Core I and II of business major except BUS 301.